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BAMC SEM 4 Notes – Mass Communication

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Buy BAMC (B.A Mass Communication) Semester 4 Handwritten Notes PDF Online

  • Media Laws
  • Communication and Information Technology
  • Introduction to Advertising
  • Digital Media and Communication
  • Creative Writing Skills
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BAMC SEM 4 Notes – Mass Communication: Buy BAMC (B.A Mass Communication) Semester 4 Handwritten Notes PDF Online 

Buy BAMC (B.A Mass Communication) Semester 4 Handwritten Notes PDF Online

  • Media Laws
  • Communication and Information Technology
  • Introduction to Advertising
  • Digital Media and Communication
  • Creative Writing Skills

Topics Cover (BAMC SEM 4 Notes)

Media Laws

  • Freedom of speech & expression, Article 19 1 (a) & (2) Reasonable Restrictions
  • Right toinformation,
  • Laws ofdefamation
  • Contempt ofcourt& Contempt oflegislature
  • Official secretsact
  • Press and Books Registrationact
  • Copyrightact
  • First press commission and second press commission, Press council ofindia.
  • Broadcasting code for news for Air &DD
  • Broadcasting for advertising for air &DD
  • Cable TV regulationsact
  • Cinematograph act, FilmCensorship, Report of various Committees and Commissions dealing with electronic media inIndia.
  • i.Verghese committee, ii. Chanda Committee iii. Joshicommittee.
  • Code of conduct for journalist,
  • Self-regulation &censorship
  • Code of ethies for advertising in India by Advertising Council of India DAVP’s code of advertising
  • Regulations for Public Relations (IPRA Code of Ethics)

Communication and Information Technology

  • Information Technology: definition, types, components.
  • Information literacy
  • Digital literacy
  • Meta literacy, Media Literacy
  • Information producer, consumer, prosumer.
  • Information disorder-disinformation, misinformation, mal-information
  • Fake news: history of fake news, types of fake News
  • Disadvantages of fake News
  • Various gençrátions of computers
  • Internet, E-mail, Role of Computer in various mass media
  • Multimedia elements-text, sound, images, animation, video
  • Basics of HTML, Domain name system, Domain registration
  • Al, Social media, Facebook, WhatsApp, Twitter, Instagram, Telegram, Signal.
  • Effective internet browsing & searching,
  • E-Commerce, Cybersecurity & Advertising
  • Web page development, forming, installing, linking, editing.

Introduction to Advertising

  • Advertising: Concept, Definitions, importance and role of advertising
  • Scope, functions and types of advertising
  • Roots of advertising in ancient times
  • Futuristic perspective of advertising
  • Concept of creativity, Creative process
  • Importance of creativity in advertising
  • Idea generation: How are ideas shaped?
  • Creative brief and planning, Type of appeals in advertising
  • Advertising agencies, growth and development
  • Structure and function of Ad agencies.
  • Media Agencies: Definition, need & importance, media plan & planning terms
  • Advertising budget: An overview, Methods of determining advertising appropriation
  • Online advertising: Photo ad, Video ad, Mobile ad
  • Determining online advertising appropriation: CPV, CTR, CPC, CPM, CPT
  • Branding the product, Brand Image
  • Advertising ethics, ASCI and DD & AIR’s codes of advertising

Digital Media and Communication

  • New Media: Meaning, Definitions and Growth
  • Nature and Scope of New Media
  • Computer-mediated-communication (CMC)
  • User-Generated Content (UGC) & web 2.0
  • Information society & Network society
  • Information Communication Technology (ICT)
  • WWW, Web browsers, Search Engines
  • Netiquettes, ICANN, Internet governance
  • Social Media: Introduction, Platform
  • Types & Features of Social Media
  • Impact of social networking sites
  • Virtual Communities
  • Social Media Marketing
  • Social Media Risk and Challenges
  • Emerging trends in New Media
  • Ethics for social media use

Creative Writing Skills

  • Creative writing: Introduction & concept
  • Basic element of writing
  • Selection of Subject: Research & Development
  • Presentation of idea
  • Characteristic of Media writing: Accuracy, Clarity, Efficiency, Precision
  • Basic tools of writing: Grammar, Spelling, Punctuation, Sentence constrictions
  • Basic Principle of writing
  • Tools for technical writing
  • Structure and Content of writing: Vocabulary, Word Play, Presentation of ideas
  • Style of writing: Intro, Body and Conclusion
  • Writing for different genres: Prose, Poetry, Essays, Letters
  • Writing News, Feature, Article
  • Writing for Social Media
  • Writing Blogs
  • Writing for Social Networking sites (Facebook, Twitter)
  • Professional writing sites
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