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BAMC SEM 4 Notes – Mass Communication
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Buy BAMC (B.A Mass Communication) Semester 4 Handwritten Notes PDF Online
- Media Laws
- Communication and Information Technology
- Introduction to Advertising
- Digital Media and Communication
- Creative Writing Skills
Category: BAMC
Tag: BAMC SEM 4 Notes
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BAMC SEM 4 Notes – Mass Communication: Buy BAMC (B.A Mass Communication) Semester 4 Handwritten Notes PDF Online
Buy BAMC (B.A Mass Communication) Semester 4 Handwritten Notes PDF Online
- Media Laws
- Communication and Information Technology
- Introduction to Advertising
- Digital Media and Communication
- Creative Writing Skills
Topics Cover (BAMC SEM 4 Notes)
Media Laws
- Freedom of speech & expression, Article 19 1 (a) & (2) Reasonable Restrictions
- Right toinformation,
- Laws ofdefamation
- Contempt ofcourt& Contempt oflegislature
- Official secretsact
- Press and Books Registrationact
- Copyrightact
- First press commission and second press commission, Press council ofindia.
- Broadcasting code for news for Air &DD
- Broadcasting for advertising for air &DD
- Cable TV regulationsact
- Cinematograph act, FilmCensorship, Report of various Committees and Commissions dealing with electronic media inIndia.
- i.Verghese committee, ii. Chanda Committee iii. Joshicommittee.
- Code of conduct for journalist,
- Self-regulation &censorship
- Code of ethies for advertising in India by Advertising Council of India DAVP’s code of advertising
- Regulations for Public Relations (IPRA Code of Ethics)
Communication and Information Technology
- Information Technology: definition, types, components.
- Information literacy
- Digital literacy
- Meta literacy, Media Literacy
- Information producer, consumer, prosumer.
- Information disorder-disinformation, misinformation, mal-information
- Fake news: history of fake news, types of fake News
- Disadvantages of fake News
- Various gençrátions of computers
- Internet, E-mail, Role of Computer in various mass media
- Multimedia elements-text, sound, images, animation, video
- Basics of HTML, Domain name system, Domain registration
- Al, Social media, Facebook, WhatsApp, Twitter, Instagram, Telegram, Signal.
- Effective internet browsing & searching,
- E-Commerce, Cybersecurity & Advertising
- Web page development, forming, installing, linking, editing.
Introduction to Advertising
- Advertising: Concept, Definitions, importance and role of advertising
- Scope, functions and types of advertising
- Roots of advertising in ancient times
- Futuristic perspective of advertising
- Concept of creativity, Creative process
- Importance of creativity in advertising
- Idea generation: How are ideas shaped?
- Creative brief and planning, Type of appeals in advertising
- Advertising agencies, growth and development
- Structure and function of Ad agencies.
- Media Agencies: Definition, need & importance, media plan & planning terms
- Advertising budget: An overview, Methods of determining advertising appropriation
- Online advertising: Photo ad, Video ad, Mobile ad
- Determining online advertising appropriation: CPV, CTR, CPC, CPM, CPT
- Branding the product, Brand Image
- Advertising ethics, ASCI and DD & AIR’s codes of advertising
Digital Media and Communication
- New Media: Meaning, Definitions and Growth
- Nature and Scope of New Media
- Computer-mediated-communication (CMC)
- User-Generated Content (UGC) & web 2.0
- Information society & Network society
- Information Communication Technology (ICT)
- WWW, Web browsers, Search Engines
- Netiquettes, ICANN, Internet governance
- Social Media: Introduction, Platform
- Types & Features of Social Media
- Impact of social networking sites
- Virtual Communities
- Social Media Marketing
- Social Media Risk and Challenges
- Emerging trends in New Media
- Ethics for social media use
Creative Writing Skills
- Creative writing: Introduction & concept
- Basic element of writing
- Selection of Subject: Research & Development
- Presentation of idea
- Characteristic of Media writing: Accuracy, Clarity, Efficiency, Precision
- Basic tools of writing: Grammar, Spelling, Punctuation, Sentence constrictions
- Basic Principle of writing
- Tools for technical writing
- Structure and Content of writing: Vocabulary, Word Play, Presentation of ideas
- Style of writing: Intro, Body and Conclusion
- Writing for different genres: Prose, Poetry, Essays, Letters
- Writing News, Feature, Article
- Writing for Social Media
- Writing Blogs
- Writing for Social Networking sites (Facebook, Twitter)
- Professional writing sites
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